Secureworks • Taegis™ XDR cybersecurity platform
Unlocking Insights to Reduce Churn
SITUATION
Customers were churning, and the #1 reason was their difficulty "seeing the value" of our cybersecurity platform. Feedback showed that our static analytics weren't conveying ROI.
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GOALS
Remove barriers to renewal by transforming our rigid analytics into flexible, customizable insights that could be shared easily with stakeholders.
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MY ROLES
Strategist & Designer: I created a UX vision and strategy as well as designing the features and enhancements that made the vision a reality.
Hackathon dashboard I designed featuring visualizations that became platform features
The 10-week sprint that informed my analytics vision
Our CPO needed fresh content for an upcoming Forrester evaluation. I led design on this urgent initiative, creating new metrics, features, and visualizations under tight deadlines.
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My design of the Security Posture dashboard was informed by my prior data visualization experience, competitive research, and intensive collaboration with our CPO and cross-functional team leaders.
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The Analytics team and I delivered the new dashboard in just 10 weeks. It enabled users to benchmark against industry peers and was the catalyst for my broader analytics vision.
The Security Posture dashboard featured industry benchmarking and novel visualizations
Developing an analytics vision, strategy, and roadmap
When I began as Design Lead for the Analytics team, they lacked a product leader or a clear vision.
To empower the team, I created a UX vision in Figma and drafted a strategic execution plan in Miro that we distilled together into a phased roadmap in Jira and Productboard.
My leadership and commitment gave the team much-needed direction and confidence, ultimately raising their profile and enabling them to double in size.
Elements of my analytics vision and strategy
Empowering users to create their own widgets
Customers desperately wanted to customize dashboards for their needs, so I designed the widget builder as a key piece of my analytics vision.
The design was grounded in iterative user testing, competitive research, and my expertise in data visualization design.
Its most appreciative users were our own Customer Success Managers, because the tool streamlined reporting tasks, enabling them to focus on more pressing customer needs.
Examples from widget builder planning and design
Discovering opportunities through hands-on co-design
To discover which metrics mattered to users and how they wanted to view them, I proposed hands-on co-design sessions with users.
In Miro, participants designed their own dashboards using new and existing widgets, while my team (3 designers and 1 researcher) observed and questioned.
Insights from these sessions directly impacted product strategy and team roadmaps, as many popular widgets were added to our platform's widget library.
Session results: Each dot indicates that a participant placed the widget on their dashboard
Impact
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Difficulty "seeing the value" fell from its #1 churn reason spot as new analytics capabilities were released.
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During my tenure as design lead, the Analytics team doubled in size.
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Enhanced Figma data visualization library, adding 6 new chart types and reducing component variants by 80% via redesign.
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Introduced hands-on co-design sessions with users to evaluate designs.
Colleague Testimonials
"Bret isn't just a designer who makes UI look good - he's someone who truly understands how to translate complex data into intuitive and actionable insights. His expertise in data visualization was a game changer for our team and product."
"One of the things I appreciate most about working with Bret was how well he understood the technical side of design. He didn't just throw designs over the fence but worked closely with engineering to make sure the UX ideas were scalable and practical to implement."